Student Spotlight: Caroline Baselj

Tell us about yourself.
I was born and raised in Moon Township, just west of downtown Pittsburgh. I graduated from the University of Kentucky in 2019 with a BBA in Marketing and minor in Psychology. As I neared the end of my undergraduate career, I began to entertain the idea of pursuing a master’s degree. Around that same time, I was selected for a summer internship at Pittsburgh International Airport working with the Terminal Modernization Program team as their Marketing & Communications Intern. I watched experts in every department at the airport come together with a common goal: to create a more innovative, efficient airport that will benefit the city of Pittsburgh and its community for generations to come. I knew that these people were making a real difference. In helping to plan community outreach events and other important stakeholder communications about the program, I felt like I was a part of something way bigger than myself, and I was hooked.

I found Duquesne’s MBA-Sustainable Business Practices program, and knew it was the perfect fit. I was certain that I could foster both my interest in marketing and my growing passion for sustainability as a SBP student. Coming out of the program, I would like to pursue career in consumer insights or product marketing. Sustainability is vital to our future and I would love the opportunity to help integrate more eco-friendly, ethically made products into our stores and lives.

What is one of your favorite things to do in Pittsburgh?
Nothing beats going to watch the Pirates at PNC Park on a fireworks night or getting to watch the Penguins on the big screen during playoffs!

What skill would you like to master?
I would love to master playing the piano. I took lessons growing up and loved being able to play for my family.

Where is the most interesting place you’ve been?
I spent about two weeks traveling Costa Rica with a school club after I graduated high school. I am still in awe of the country’s beauty; volcanoes, beaches, rainforests, and so many kind people met along the way!

What is the best way to start the day?
For me, a good start to the day involves a cup of coffee (or two) and sitting outside on the porch with my dog. I really enjoy having quiet time in the morning to put myself in the right mindset for the day.

Where would you spend all your time if you could?
St. Simons Island, Georgia. My parents met and got married there so it means a lot to my family; so much so that we even named our first dog Georgia!